Finding the Ideal Packaging Solutions for Online Retail Success
Your packaging’s an afterthought until it fails. For an e-commerce business, that failure’s a crushed box on a customer’s porch. It’s a broken product. Or a carton that’s been sliced open and retaped.
That one bad delivery wipes out everything else. It means angry reviews, expensive returns, and a customer who will never order again. The box and the tape holding it shut aren’t just costs. They’re your first, and last, line of defense.
Getting it right is everything.
Protection Is Not Optional
Every package gets dropped. It gets thrown on a truck and buried under hundreds of pounds of other boxes. Standard plastic tape just sticks to the surface of the carton. It peels off in the cold. It loses its grip in the humidity. It adds zero strength to the box itself.
Reinforced water-activated tape (WAT) is different.
The adhesive on Holland’s reinforced tape doesn’t just sit on top. It bites into the paper fibers, fusing the tape to the carton. It becomes part of the box. The strands of fiberglass inside the tape help the carton resist the crushing and flexing that happens in transit. It’s what stops a seam from splitting wide open.
Sealing Out In-Transit Theft
The biggest risk of theft isn’t always on the porch. Sometimes it’s the hidden pilferage that happens in the supply chain, while a package is en route.
With standard plastic tape, a thief can slit a seam, remove the contents, and reseal the box with a new piece of tape. No one knows it happened until your customer opens an empty or half-empty box.
You can’t do that with WAT. Because it fuses with the carton, trying to peel it off causes obvious, destructive damage. A thief can’t hide what they’ve done, which not only deters the act but also provides clear evidence if a package was compromised. This protects your customer and helps you pinpoint where the failure happened.
You’re Paying for Wasted Motion
Watch someone in a fulfillment center use a tape gun. It’s a mess of loud, screeching, wasted motion.
A WAT dispenser, on the other hand, gives a packer the exact length of tape they need, ready to go. The process is faster, quieter, and more consistent. It eliminates the extra strips of tape used to “make sure” a box is sealed. Those seconds and inches of saved material add up to real money when you ship thousands of packages.
And in a world where customers notice these things, tape made from paper’s a smarter choice than plastic. It shows you’re thinking about the entire product lifecycle.
It’s a Small Choice With a Big Impact
The way you seal your box seems like a minor detail. But it prevents the expensive failures that ruin your reputation. It’s the final step that ensures all your other work wasn’t for nothing.
Order E-Commerce Packaging Solutions From Holland Manufacturing
Holland Manufacturing provides reinforced water-activated tapes and other custom solutions designed for the rigors of e-commerce shipping. Secure your shipments, enhance your brand, and improve your operational efficiency.
For high-performance packaging solutions, contact us at 1-800-345-0492 or request a quote online.